Networking4all introduces the trust level. Apart from securing data and traffic, the level of security can improve the feeling of trust that is assigned by the user. The trust level is based on multiple factors, such as encryption, visual appearance, and the amount of validation by independent parties.
The Dutch Personal Data Protection Act states that any transmission of personal data through the internet must be secured. The Dutch Data Protection Authority (the Dutch DPA) supervises the compliance of this law and can impose fines upon violation of up to 4,500. Apart from this fine, the defaulting company also risks being held financially responsible for any damages.
In 2018, the General Data Protection Regulation (GDPR) will come into effect. This is a European law that is slated to replace the Dutch Personal Data Protection Act. Upon activation, the Dutch DPA will fall under direct management of the European Data Protection Authority (DPA). The rules regarding the execution of a privacy-risk investigation will become stricter. Visitors of a website must also give explicit consent for the processing of their personal data. Violations can be met with fines up to 20 million Euros (or in the case of an undertaking, up to 4 % of the total worldwide annual turnover of the preceding financial year, whichever is higher).