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City of Amsterdam applies for gTLD .amsterdam
Since the publication of the list of applications for new gTLDs at ICANN is delayed, the number of reports of companies and institutions that announce their requests are increasing. Yesterday, the City of Amsterdam announced they have applied for the extension .amsterdam.
For many people, the application for the new generic Top Level Domain (gTLD) is no surprise. There are speculations about the extension for a long time. The municipality of Amsterdam made an end to all doubts. The management of .amsterdam is transferred to HUB Uitgevers. SIDN, administrator of the .nl domain, is responsible for the technical realization of the extension.
The capital of the Netherlands is not the first city that has applied for its own gTLD. Cities like New York (.nyc), London (.london) and Berlin (.berlin) already applied for their own name. These extensions are relatively short, unlike .amsterdam, which is a long name for a Top Level Domain. It is therefore questionable how this is going to have its effect on the worldwide web, where users place great value on speed. Maybe a shorter version like .ams would have been a better choice.
If the request will be approved by ICANN will be clear in the coming months. The launch of new gTLDs is expected in the course of 2013.
Tuesday 8 May 2012